Tips for Writing Compelling Facebook Posts

Today, the social media revolution has given brands an infinite amount of opportunities. Now more than ever, businesses can reach potential customers from every corner of the world.

However, to stand out from a plethora of digital ads, you need to create meaningful Facebook posts that will capture your target market. Aside from the images, you must be really good at weaving the right words that will communicate your value proposition.

 Here are some tips for writing your Facebook posts that can boost customer engagement for your business page.      

Never be afraid to ask questions

Questions are a great way to interact and engage with your followers. It is best to ask closed-ended questions as open-ended questions may be a bit difficult to understand, or  may require some fact-based answers.     

Keep it short and snappy

Always keep in mind that you are competing with so many Facebook pages and people.    People often  just  skim through long posts.   So if you want to effectively get your message across, aim for short, brief and catchy captions. Try to capture your target audience’s attention in just 80-160 characters.    

Include call-to-actions

If you’re writing for business, always place a the call-to-action (CTA).  This is the part of your post where you say what you want your followers to do, whether it’s to visit your website or make use of a discount code.   Make sure that you include in your CTA all relevant information like your website, email ad, contact number or link to your online shop.

Give valuable information

To make your Facebook page loved by many, go beyond just sharing ads. Go beyond just inviting people to buy your product or hire you for your services. Share posts that will bring value to their life. Create a diverse content plan that includes posts that will help your followers in their personal life. If you’re a baby brand, give parenting tips for new parents. If you’re selling home products, create posts that will give your followers home design inspiration.

Given these tips,  content writing for Facebook isn’t as difficult as some people think. Compared to traditional ads, it’s a more personal way to communicate with your customers and followers. However, Facebook content writing requires creativity and time. Dedicate a few hours a week to create Facebook posts for your audience.

To save you time, you can outsource your social media content writing to experienced freelance content writers in the Philippines. At NGS Content, we have a team of writers who are competent and committed to deliver the content writing requirements of your business. Contact us now.

6 Reasons to Invest in Content Writing for Your Brand

Content writing for business has become increasingly popular as a marketing strategy nowadays. Whether it’s through running a corporate blog or sharing your thoughts on your brand’s social media page, writing content for your brand is one of the effective ways to tell consumers about your services and goods.

Still thinking whether writing quality content for your brand is worth your time and effort? Here are some reasons you should invest in content writing for business as soon as possible:

Establishes your credibility

Through blogging for business, you can demonstrate your expertise and establish your brand or organization as a trustworthy specialist in your niche. Through high-quality blog entries and in-depth content, you can show your readers how knowledgeable and enthusiastic you are about the products and services you offer. This, in turn, gives them the confidence to avail your offering rather than your rival’s.

Helps your company leave a positive digital footprint

In the digital world, it is important to have a positive online presence for your brand. Your digital footprints consist of your brand’s activities and communications online. These are things that will come up on the internet whenever someone tries to search about your brand. One of the effective ways to leave good footprints on the world wide web is to create good contents for your brand such as your blog posts, social media contents, and even your responses to comments online.

Creates your brand’s voice

When it comes to marketing, content writing can significantly impact your brand voice and the influence it has on your audience. A professional content writer can help you draft social media posts and blog posts that create the ideal tone for connecting with and persuading your target audience.

Demonstrates professionalism

It is easy to attract your audience’s attention with content writing delivered effectively, clearly, and concisely. Most of the time, grammatically written content gets a great deal of respect, as well. Meanwhile, a single typographical error in an email or presentation can easily jeopardize your reputation and discourage consumers from transacting with you.

Expands your reach

Publishing engaging materials on your corporate blog always garner a large number of readers. To produce such popular content, a content writer does extensive research to look for fresh information and ideas your audience is interested in.

Complement these engaging blog entries with witty social media posts, and you will expand your reach and enhance your brand’s reputation in no time. Just make sure to do business analysis on a daily basis to improve your content and increase consumer engagement.

Good for SEO

Your website won’t find its way to your target market if there won’t be good content that can be indexed by Google. Quality blog posts and webpage content are important for Search Engine Optimization. If you won’t invest on quality web content writing, search engines won’t have anything to show when someone searches for your brand online.

With all these benefits, you’ll certainly find no excuse not to spend time and resources for your brand’s content writing. However, it is understandable that many entrepreneurs don’t have time to write content on their own. The most practical way to have quality content for your brand is to outsource your writing requirements to a professional content writer. By understanding your marketing objectives and company mission, a content writer will weave words that will embody your brand’s purpose and values.

Outsource your content writing requirements to professional content writers in the Philippines. At NGS, our mission is to help your business promote your products and services through quality content marketing. We help clients reach out to their target market through the power of written content. Contact us, and let’s discuss how meaningful content can help your business.

Digital Marketing Trends You Should Consider for Your Small Business

With the advent of internet and social media, traditional methods of advertising alone are not enough for increasing brand awareness and boosting sales. Entrepreneurs from around the world now see the value that online or digital marketing brings to the table. This wide-reaching and reliable marketing strategy can also be used even by small business owners to increase their visibility.

Here are some trends in digital marketing that even start-ups and small businesses should consider in drafting their marketing strategy.

Content Marketing

Creating quality content that highlights your product and its benefits is an effective way to attract target market in an affordable way. Nowadays, people pay more attention to an informative article than a paid ad. Instead of spending a lot for a single paid ad, many business owners now invest time and effort in writing contents that educate, inform and engage your target market. You can explore different types of contents like blog posts, infographics, videos, and even webinars.

Content Experiences

A form of content marketing that effectively engages target markets is content experience. While typical content marketing strategies focus on providing passive content for audience, content experiences aim to boost customer engagement by making presenting interactive forms of contents. Some examples are live streams, online quizzes, and polls.

Email Marketing

Enhancing communication through personalized email is an effective digital marketing strategy. Email is the way to go if you wish to send a more detailed information about offers, discounts, and updates.

Cashless Payments

Utilizing digital payment methods, whether in online stores or physical counters, are faster and more convenient for both you and your customers or clients. Giving your customers an extra layer of convenience by giving them a digital payment option is a good way to promote your business.

Artificial Intelligence

Artificial intelligence (AI) robots or machines have the ability to work like humans. The most common marketing strategy using AI is the use of chatbots, with 85% of customer service in 2020 conducted with chatbots. AI will help make your customers feel important and secured as the chatbots respond real-time. Likewise, chatbots are helpful in taking off your list simple but repetitive tasks such as scheduling, answering queries, and doing follow ups.

Podcasts

Who would have thought that we’re going back to listening to recorded audio. This time, we listen to audio files not through radio but through podcasts. Blame the podcast madness on the fact that people nowadays need an entertaining or informative outlet while doing chores or while commuting.

As a business owner wanting to promote a product or service, you can make use of podcasts to reach your target market during those hours that they just want to listen to an informative and engaging content. The key is to seamlessly integrate your marketing with the right podcast program.

While technology is within your reach, make use of these digital trends that can help boost your business’ marketing strategy.

7 Content Marketing Tips for New Micro Businesses

With the pandemic’s negative impact on employment, many have embraced online selling as an alternative livelihood. From homemade meals to succulent plants, our social media feed has slowly turned into a vibrant cyber market of various awesome products.

While online business is certainly a silver lining in this difficult situation, our budding entrepreneurs may soon realize that it’s not that easy to sustain an online enterprise. What happens next after offering your products and services to your friends on social media? Attracting new customers and establishing loyalty can be a challenge for new business owners. As a small owner facing tough competition, you need to raise the bar when it comes to promoting your business.

Fortunately, you live in a world where technology offers an affordable, reliable and fast way to promote your business by simply staying at home. Here are some tips for your budding business’ content marketing:

Give your business a good brand

Whether you’re into this online enterprise just for survival or for long-term, treat it as a real business. Who knows where life will take you and your little shop, right? So if you’re gonna dive into it, do it right. Start with branding.

While your product is frozen fishballs, your brand is a set of features that distinguish your fishball business from other fishball providers.

Your brand is comprised of your business name, a tagline, a logo, a consistent look, a consistent voice, and a whole lot more. It’s your brand that will make your customers remember you the next time they crave for mouthwatering fishballs.

So it’s time to get your creative juices flowing. Here is a starter checklist:

Think of a good name that will best represent your product or service.

Design an eye-catching logo.

If you are not Photoshop-savvy and you don’t have enough funds yet to hire a brilliant graphic designer, you can use the ever reliable (and free) online graphic design platform Canva to design your logo and other marketing materials. Your logo should be in all your marketing materials, email signature, website, social media pages, as well as product packaging.

Think of a tagline that speaks of the good experience that your customer will get from your product or service.

While you may think this is unnecessary, tagline is a good way to make your customers remember you. As much as people love short and witty punchlines, they tend to recall products and services with a tagline.

Give your marketing materials a consistent and eye-catching overall design.

Your social media posts, business cards, posters and packaging should have a consistent look. From color schemes to font styles, the uniformity and consistency in your marketing design will not only show that you’re a legit enterprise but also help customers easily recall your business.

Craft an informative and attractive content

Don’t just post a photo of that cinnamon roll on tissue paper with a heartless “PM is the key” caption.

If you want to take your online selling seriously, let your potential customers know that you mean business. Spend time crafting your content before posting. Your customers deserve the best…even when it comes to the marketing materials that they look at.

As much as possible, a single post should contain all the relevant information your target customers need to know —- price, product description, flavor/scent, size, price, quantity, inclusions, payment options, and delivery options.

Make sure to take good quality photo. You don’t need to be a professional photographer to take nice pictures nowadays. You just have to know the right angle, lighting and product placement. Check this article for a quick Product Photography 101.

Create contents based on the benefits of your product and services

What’s in it for me? Admit it. That’s how people judge every singe post in their news feed nowadays. Truth is your social media followers will soon get tired of seeing hard sell posts about products…

…but maybe not if they will find your every post beneficial.

It’s not just enough to tell them you’re selling a vitamin supplement, an insurance, a cake. Customers will not appreciate promotional posts every day. So you need to create other contents that aren’t directly selling something but are offering an information on how to make their life (or at least their day) better.

Instead of always talking about your products, talk about benefits.

Benefits are results that customers may experience by using your product or service. This should be the theme of all your marketing messages. For instance, if you’re selling vitamin supplements, talk about tips on having a strong immune system or how to remain healthy while working from home. If you’re selling insurance, create contents that focus on security and financial preparedness.

Choose the right social media channels

Almost everyone is using social media platforms nowadays. That’s why reaching your target customers is now convenient. Social media is a great tool for interacting with your customers real time. You just need to pick the most appropriate platform and use it effectively for your needs.

Some of the social media channels you can use are Facebook, Instagram, Twitter, and LinkedIn. Choosing the channel that you will use must depend on your target market and your products.

For instance, Facebook is ideal for lead generation. What’s good about it is it offers advertising solutions that allow you to target specific audiences. You can also make use of Facebook Marketplace. If you have a lot of good product photos, you can also create an Instagram account for your business. For B2B services, you should make a LinkedIn page.

Create different content types

Sooner or later, people will get tired of seeing the same picture of your burger patty. So reach your target market through a variety of contents.

Here are some of the contents you may consider for promoting your product or service:

  • Photographs
  • Infographics
  • Videos
  • Blog posts
  • Podcasts
  • Webinars and livestreams
  • Testimonials from customers
  • User-generated content
  • Ebooks
  • Whitepapers

Decide on which content type will appeal most to your target audience. You can either do your content on your own or avail content writing service in the Philippines. The more frequent you create different useful content types, the higher the chance for your customers to remember your brand.

Tell stories

According to Social Sinergy Creative Director Adam Dukes, “facts tell, stories sell.” By integrating the business to real-life events or concerns, your product or service will reach not just the mind but the heart of your customers. While it may sound too cheesy, it is an effective way to reach customers.

Tell stories that your customers can relate to. Talk about the struggle to cook during quarantine. Talk about Netflix. Talk about working from home. Talk about family time. Talk about real-life concerns, but make sure it is related to your product.

Listen or interact with customers

To know the right stories that will attract your audience, it is important to listen to your customers’ stories and read their comments. Find out about their questions and concerns. By listening to them, you can adjust your content according to your customers’ needs and interests.

These tips are just some of the many things you need to do to take your online business up a notch. Spend time and effort for content marketing. Finding the right words and using the right channels can help your potential customer realize that they need and want your awesome products and services.