With the advent of internet and social media, traditional methods of advertising alone are not enough for increasing brand awareness and boosting sales. Entrepreneurs from around the world now see the value that online or digital marketing brings to the table. This wide-reaching and reliable marketing strategy can also be used even by small business owners to increase their visibility.
Here are some trends in digital marketing that even start-ups and small businesses should consider in drafting their marketing strategy.
Creating quality content that highlights your product and its benefits is an effective way to attract target market in an affordable way. Nowadays, people pay more attention to an informative article than a paid ad. Instead of spending a lot for a single paid ad, many business owners now invest time and effort in writing contents that educate, inform and engage your target market. You can explore different types of contents like blog posts, infographics, videos, and even webinars.
A form of content marketing that effectively engages target markets is content experience. While typical content marketing strategies focus on providing passive content for audience, content experiences aim to boost customer engagement by making presenting interactive forms of contents. Some examples are live streams, online quizzes, and polls.
Enhancing communication through personalized email is an effective digital marketing strategy. Email is the way to go if you wish to send a more detailed information about offers, discounts, and updates.
Utilizing digital payment methods, whether in online stores or physical counters, are faster and more convenient for both you and your customers or clients. Giving your customers an extra layer of convenience by giving them a digital payment option is a good way to promote your business.
Artificial intelligence (AI) robots or machines have the ability to work like humans. The most common marketing strategy using AI is the use of chatbots, with 85% of customer service in 2020 conducted with chatbots. AI will help make your customers feel important and secured as the chatbots respond real-time. Likewise, chatbots are helpful in taking off your list simple but repetitive tasks such as scheduling, answering queries, and doing follow ups.
Who would have thought that we’re going back to listening to recorded audio. This time, we listen to audio files not through radio but through podcasts. Blame the podcast madness on the fact that people nowadays need an entertaining or informative outlet while doing chores or while commuting.
As a business owner wanting to promote a product or service, you can make use of podcasts to reach your target market during those hours that they just want to listen to an informative and engaging content. The key is to seamlessly integrate your marketing with the right podcast program.
While technology is within your reach, make use of these digital trends that can help boost your business’ marketing strategy.